Archive for October 17th, 2007

How to lose a customer

I recently purchased some casters for a couple of office chairs from a company called Home Office Solutions. The product worked as advertised, though they did send the wrong product the first time. But that isn’t the point.

After receiving my order (the first time – with the wrong stuff), I received an email asking me to fillout a survey:

We continually strive to provide outstanding service to our customers and would appreciate any feedback you can provide about your shopping experience with us. In return for your valuable time, we would like to offer you a $50 coupon toward your next purchase!

Since I hadn’t received the right product, I decided to wait until the order was properly fulfilled. Today, I filled out the very brief survey. I then was sent to a web page that said:

Thank you for filling out our Customer Comment Form.
As our way of expressing “thank you”, please accept a special coupon code for your next purchase:
XXXXX“*

*totaling $699 or more. Not valid with any other offer, including sale items. One time use per customer (at the same shipping address).

I have XXed out the code they offered me – but have reflected the font sizes as presented.

Of course the original offer never mentioned a $699 minimum order size. I can only assume that this represents their standard business ethics. As I told them via email, what a stupid way for them to lose a customer.

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Jim on October 17th 2007 in Companies